Yellow shifts more than any other color between paper, press and screen. How we test it, and the values we give clients.

The short list we give new businesses: what to make before launch, what can wait, and what each piece costs in time and money.

Specimens from 9 pt to 200 px, numbers, accents and a press proof: the tests a typeface passes before we buy the license.

How we write a one-page brief with each client, the questions we ask, and what a good brief changed on Kestrel.

How we build in Framer so your team edits text, pages and the CMS without a developer, and what we lock to keep the site right.

Who does what, how we price, when we bring in a printer, a photographer or a developer, and why we often say no.