Northwind

A name, posters and tickets for a new film week in Brooklyn.

The posters had to sell 900 seats on their own.

Sector

Film festival

Year

2025

Timeline

10 weeks

Project lead

Emily Ward

Poster B: a projector beam in red crosses a giant 40

Piece 02

Poster B, 24 × 36 in

A straight desert road that leads to a single white door on the horizon

One road, one door, one screen

Mood board

May 2025

One road, one door, one screen

Mood board

May 2025

Six weeks to fill 900 seats for a week nobody had heard of.

Brief

Northwind was new. No past editions, no audience and no money for ads.

The posters had to do the selling, on walls and in shop windows across Brooklyn.

Brief

Northwind was new. No past editions, no audience and no money for ads.

The posters had to do the selling, on walls and in shop windows across Brooklyn.

Brief

Northwind was new. No past editions, no audience and no money for ads.

The posters had to do the selling, on walls and in shop windows across Brooklyn.

Idea

Say it plainly and say it big.

Each poster states one fact about the week, large enough to read from across the street.

Idea

Say it plainly and say it big.

Each poster states one fact about the week, large enough to read from across the street.

Idea

Say it plainly and say it big.

Each poster states one fact about the week, large enough to read from across the street.

System

One type family, two inks, one grid.

The festival team made every new piece from our templates, without us.

System

One type family, two inks, one grid.

The festival team made every new piece from our templates, without us.

System

One type family, two inks, one grid.

The festival team made every new piece from our templates, without us.

Identity

Posters

Tickets

Website

The full set

Every piece of the week on one board, the way we presented it.

Poster A

24 × 36 in

Poster B

24 × 36 in

Poster C: the program for the six nights on a red ground

Program poster

24 × 36 in

Program booklet cover: the projector beam crosses a giant 6

Program cover

5.5 × 8.5 in

Ticket

8 × 3 in

Program spread

11 × 8.5 in

Poster A

24 × 36 in

Poster B

24 × 36 in

Program poster

24 × 36 in

Program cover

5.5 × 8.5 in

Ticket

8 × 3 in

Program spread

11 × 8.5 in

A Northwind poster on a pink wall that stands in a turquoise sea

Poster A

Six nights, forty films

Poster A

Six nights, forty films

A hand rises from the clouds and holds a phone that shows a Northwind poster

Poster B

On every feed

Social

Poster B

On every feed

Social

Shadow dance

Opening night film

Mood

Shadow dance

Opening night film

Mood

The Northwind website: six nights, forty films and the program by night

northwind.film

Program, venue and tickets on one page

Web

northwind.film

Program, venue and tickets on one page

Web

What it did

Numbers from the festival's own box office, spring 2025.

Seats sold per night by the end of week one, of 150

Mon 12

150

Mon 12

150

Mon 12

150

Tue 13

141

Tue 13

141

Tue 13

141

Thu 15

132

Thu 15

132

Thu 15

132

Fri 16

138

Fri 16

138

Fri 16

138

Sat 17

147

Sat 17

147

Sat 17

147

Sun 18

120

Sun 18

120

Sun 18

120

200

posters, pasted in one night

6/6

nights sold out

spent on ads

Credits

Creative direction

Anna Reyes

Project lead, identity

Emily Ward

Type and posters

Marcus Hill

Website in Framer

Jake Moreno

“People stopped on the street to read them.

By the first weekend we had a waiting list.”

Daniel Brooks

Festival director, Northwind

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